Turkey's e-commerce sector saw noticeable growth. Businesses across various sectors increasingly turned to online platforms, accelerating the transition from traditional retail to digital, consequently leading to a significant increase in e-commerce volume.

Turkey's 2023 witnessed significant developments in the e-commerce sector. With the acceleration of digitization due to the pandemic, Turkey's e-commerce sector saw noticeable growth. Businesses across various sectors increasingly turned to online platforms, accelerating the transition from traditional retail to digital, consequently leading to a significant increase in e-commerce volume.

In 2023, Turkey experienced a substantial growth in e-commerce volume compared to previous years. Statistics indicate a rapid proliferation of online shopping, with users showing an increased tendency to shop online, resulting in a significant surge in traffic and sales on e-commerce websites. Moreover, the rise in mobile device usage contributed to the prominence of mobile e-commerce, with transactions conducted through mobile applications and mobile-responsive websites witnessing a steady rise.

Among the most preferred categories in Turkish e-commerce in 2023 were clothing, technology products, food, and cosmetics. Factors such as remote work and distance learning during the pandemic particularly fueled demand for computer hardware and electronic devices. Additionally, there was a significant increase in online food and grocery shopping.

The e-commerce sector in Turkey in 2023 once again demonstrated its significant growth potential. The acceleration of businesses' digitalization efforts and the shift in consumer habits towards online platforms indicate that Turkey's e-commerce market will continue to grow in the future. In this context, the development of secure payment systems and logistical infrastructure emerges as crucial steps for the sustainable growth of the sector.